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This site if-sc.com states the following, "View our large selection of Forklifts." We noticed that the website said " Industrial Forklifts of SoCal is your source for new and used forklifts, lift trucks, aerial work platforms, cargo handling solutions, batteries and other material handling equipment for sale or rent! WE HAVE THE MATERIAL HANDLING EQUIPMENT YOU NEED AT A PRICE YOU CAN AFFORD! Welcome to Industrial Forklifts of SoCal." It also stated " The alternative source for all your Material Handling Equipment. Sales, parts, rental and Forklift service." The header had Industrial Forklifts of SoCal as the highest ranking keyword. It was followed by California, CA, and Buena Park which isn't as ranked as highly as Industrial Forklifts of SoCal. The next words the site used was Forklift. Forklifts was also included but could not be viewed by search crawlers.